Apple is going to have to offer significant changes if it wants to stave off consumer complaints. In other words, business as usual won't cut it for a pricier iPhone 15 Pro. That switch isn't going to make people more inclined to pay up for the Pro model, even if the iPhone 15 Pro offers faster charging speeds, as has been rumored. We'd expect any new iPhone to promise a brighter display, especially in light of the improvements Samsung made to the Galaxy S23's screen.Īnd while Apple adopting USB-C would certainly be a big deal, it's likely to happen across the iPhone 15 lineup. The same goes for other incremental improvements like the display brightness or a switch from Lighting to USB-C. And as welcome as that development would be, it wouldn't be enough to take the sting out of a $100 price increase. For example, we're expecting the iPhone 15 Pro to feature a new A17 Bionic chipset that's built on a 3nm process, a move that should mean significant performance and power efficiency boosts. If Apple is going to hike the price on its Pro models, the normal round of incremental changes associated with annual phone updates simply won't cut it. If Apple is going to hike the price on its Pro models, incremental changes to the iPhone 15 Pro simply won't cut it. What iPhone 15 Pro changes won't justify the price hike shoppers only given where prices went up last year. It's thought that this time around, any iPhone 15 Pro price hike might affect U.S. In the rest of Europe, iPhone 14 Pro prices rose by €100 over their predecessors. UK shoppers paid £150 more for the iPhone 14 Pro and iPhone 14 Pro Max than they would have for the equivalent iPhone 13 models. It's also worth noting that while iPhone prices have stayed the same in the U.S., that's not the case in other parts of the world.
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